The FCC has no jurisdiction over Amazon or any other streaming service blasting your eardrums.
And if it did, it would apply only to broadcast and cable. The problem is that the FCC rarely enforces the CALM Act. While it’s not a government-endorsed volume knob, it does help monitor and regulate excessive ad noise by mandating it’s no louder than program dialogue. But the FCC is supposed to cap commercial audio volume via the Commercial Advertisement Loudness Mitigation (CALM) Act of 2011, which put standards in place beginning in December 2012 for excessive increases compared to regular programming. (Streamers like Hulu offer ad-supported tiers that are less expensive than ad-free subscriptions.)Īdvertisers are, of course, looking to capture the attention of audiences. That’s for broadcast, cable, and streaming spots. In fact, it’s getting louder-and streamers aren’t exempt.Īccording to Business Insider writer Walt Hickey, the Federal Communications Commission (FCC) received more than double the typical number of complaints about excessively loud commercials between November 2020 and February 2021. But that doesn’t mean advertising is going away. Thanks to streaming services like Netflix and Amazon Prime, monthly subscriptions have largely taken the place of ad blocks. That episode of Webster was free to view, but only if you considered sitting through margarine ads a fair trade-off. Before the rise of VCRs, DVRs, and premium channels, to watch television was to endure commercial breaks.
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